Important Questions You Must Ask An Agency Related To Google Ads

The right implementation of Google Ads helps in expanding your business reach, increasing your CTR, and revenue generation. With so many digital marketing agencies to choose from, selecting the best Google ad agency can be a difficult decision.

Here are a few important questions that you should ask any marketing agency that will help you make the right decision.

How does Google Ads work?

In the Google Ads campaign, users can specify the daily budget that they are comfortable with. The success of the campaign depends on maximum bids and the relevance and quality of keywords. Also, you can rest assured that you won’t exceed your daily budget.

There can be a possibility that you don’t achieve your goal after implementing Google Ads. In that scenario, you need to experiment with varying elements in your marketing campaign. This implies that high-performing ads are assigned better placement and lower costs.

Aiad is a leading Google ads agency Sydney that provides remarkable Google AdWords and PPC marketing campaigns to grow your business. They offer services to both small and large businesses in Australia.

Is Your Ad Agency Accredited With Google Partners?

It is a pre-requisite for any agency that provides Google AdWords campaigns to be accredited with Google partners. It should be familiar with the various standards to obtain this accreditation.

The Ad agency you choose should fulfill the below requirements:

  • Your company should have a minimum of one allied individual certified in Google Ads.
  • The Google Ads of your company must spend a minimum of $10,000 (estimated on the basis of total ad expense during the past ninety days).
  • Your company must have focused on areas such as revenue growth, growth in revenue generation, client retention, and number of advertisers in the past ninety days.

What is your reporting frequency on Google Ads?

Choose an agency that provides reporting on AdWords every month. Once you set up a Google Ads campaign, it takes around fifteen days to obtain results.

A majority of Google support representatives suggest not modifying within fourteen days of a key change to the account. However, if you notice that you do not get a monthly report, then you should proactively ask for it.

What is your pricing mechanism for implementing a Google Ads campaign?

Price is another big factor that you need to consider when deciding on a Google advertisement company. A few agencies make a direct payment for ad expenditure every month. Following are the components on which you will charge:

  • A flat fee per Ads campaign
  • A percentage of your Google advertisement expense
  • An overall management fee to work on your Google Ads account

It is very important to get clarity on these components before you enter into a contract with them.


The best marketing agencies offer exemplary marketing programs that use both inbound marketing and Google Ads. Remember to keep the above questions in mind to find the best Google ad agency for your business.

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